Government Schemes

“Son Chiraiya”brand has been launched by Secretary, Ministry of Housing and concrete Affairs. its a complete for selling of urban assist cluster (SHG) product.

·        DAY-NULM below the aegis of MoHUA, its focussed on arming the urban poor girls with adequate skills and opportunities, and to modify them to push property small enterprises.

·        It mobilises girls from urban poor households into SHGs and their federations to form a network for these girls.

·        Over 5.7 large integer SHGs are fashioned across varied States/ UTs with virtually sixty large integer members.

·        Many of those SHGs ar engaged in resource activities, manufacturing merchandise like handicrafts, textiles, toys, eatables and then on.

·        These were being sold primarily in native neighbourhood markets and sometimes faced barriers in achieving visibility and wide market access.

·        To overcome these challenges, Ministry entered into Memorundum of Understandings (MoUs) with leading e-Commerce Portals viz.

·        Amazon and Flipkart, with an underlying narrative of women empowerment.

·        This initiative will definitely prove as a step towards accumulated visibility and international access for the product created by urban SHG girls.

·        Ministry expects to link many more such SHG members, with variety of professionally packaged, hand-crafted ethnic products, reaching the doorsteps of the customers globally.